Privacy Policy

General

Last Updated: July 23, 2026

This Privacy Policy explains how Anhui Huaxia Machine Manufacturing Co., Ltd., operating under the Huaxia Machine Tool brand (collectively, “Huaxia,” “we,” “us,” or “our”), collects, uses, discloses, stores, and protects personal information when you visit our website, request a quotation, ask for machine-selection or engineering advice, download product materials, contact us through email or messaging services, purchase machinery, or request after-sales support.

Our website is primarily a business-to-business platform for sheet-metal fabrication equipment and related services, including press brakes, shearing machines, plate rolling machines, hydraulic presses, punching equipment, laser equipment, automation solutions, tooling, spare parts, technical documentation, and service support.

This Policy applies to personal information processed through pages and services that link to it. It does not govern independent websites, platforms, distributors, logistics providers, payment institutions, or other third parties that publish their own privacy notices.

Information We Collect

Information You Provide Directly

Depending on how you interact with Huaxia, we may collect:

• Business contact information: name, company name, job title, business email address, telephone number, WhatsApp number, country or region, and preferred language
• Inquiry and project information: machine type, material, thickness, working length, tonnage, sheet size, production process, required controller or axis configuration, automation requirements, expected output, budget range, destination, desired delivery schedule, and message content
• Technical files: drawings, photographs, videos, samples, specifications, production layouts, equipment lists, test requirements, or other files you choose to send for technical evaluation
• Quotation and transaction information: requested products, quotation history, negotiation records, contract details, billing and shipping information, consignee information, customs or inspection documents, and payment-related records exchanged during an order
• Support information: machine serial number, configuration, fault description, maintenance records, photographs, videos, software or controller information, and communications relating to installation, training, warranty, repair, or spare parts
• Marketing preferences: newsletter choices, product interests, exhibition interests, language preferences, and records of consent or opt-out requests
• Communications: messages and attachments sent through website forms, email, telephone, WhatsApp, social media, trade fairs, distributor referrals, or other business channels

Information Collected Automatically

When you use the website, our systems and service providers may automatically collect:

• IP address, browser type, device type, operating system, language, time zone, and approximate location derived from IP address
• Pages viewed, buttons or links clicked, files requested, referring page, source page, date and time of access, session duration, and navigation paths
• Campaign and attribution information, such as UTM parameters or referring advertising source
• Security and diagnostic information, including server logs, error reports, failed form submissions, and suspected misuse
• Cookie identifiers and similar technologies, as described in the Cookie Policy section

Information From Other Sources

We may receive business contact or project information from authorized distributors, service partners, exhibition organizers, freight or inspection partners, publicly available business directories, company websites, referrals, or colleagues within your organization. We use such information only where we have a lawful reason to do so.

Sensitive Information

Our website is not designed to collect highly sensitive personal information. Please do not submit government identification numbers, personal financial account credentials, health information, biometric information, or other sensitive information unless it is necessary for a specific transaction and we have requested it through an appropriate channel.

How We Use the Information We Collect

We may use personal information to:

• Respond to inquiries and identify an appropriate machine, tooling package, controller, safety configuration, or production solution
• Evaluate drawings and production requirements, perform preliminary engineering analysis, and prepare technical or commercial quotations
• Communicate about specifications, prices, manufacturing progress, inspections, shipment, installation, training, warranty, maintenance, and spare parts
• Create and administer customer, distributor, supplier, and service relationships
• Process contracts, invoices, payments, shipping documents, customs requirements, export records, and other transaction documentation
• Provide catalogs, manuals, product updates, exhibition information, case studies, and other requested materials
• Improve website usability, product information, machine-selection flows, inquiry forms, technical content, and marketing effectiveness
• Measure website traffic and campaign performance where analytics or advertising tools are enabled
• Protect our website, systems, personnel, customers, and business from fraud, misuse, cyber threats, unauthorized access, and legal claims
• Comply with applicable laws, export-control requirements, sanctions screening, tax, accounting, customs, safety, recordkeeping, and regulatory obligations
• Establish, exercise, or defend legal rights and resolve disputes

Legal Bases Where Applicable

Where data protection law requires a legal basis, we generally rely on one or more of the following:

• Steps before entering into or performance of a contract, such as preparing a quotation or fulfilling an equipment order
• Legitimate interests, such as responding to business inquiries, improving our services, securing our systems, preventing fraud, and maintaining business relationships, provided those interests are not overridden by your rights
• Consent, including for non-essential cookies or certain direct-marketing activities where consent is required
• Compliance with legal obligations, including accounting, tax, customs, export, sanctions, and regulatory requirements
• Legal claims and important interests, where processing is necessary to protect rights, safety, or property

We do not use solely automated decision-making to approve or reject equipment purchases or to make decisions that produce legal or similarly significant effects concerning an individual.

When We Disclose Information

We may disclose personal information only as reasonably necessary for the purposes described in this Policy, including to:

• Huaxia personnel and affiliated operations involved in sales, engineering, production, quality control, export, logistics, finance, management, or after-sales service
• Website and technology providers that support hosting, business email, forms, cloud storage, cybersecurity, backups, customer management, analytics, translation, or communications
• Authorized distributors, local service engineers, and technical partners when regional support, installation, commissioning, maintenance, or local communication is requested or reasonably necessary
• Suppliers and subcontractors that provide controllers, components, tooling, safety systems, inspection, packaging, or other elements needed for a quotation or order
• Freight forwarders, carriers, ports, customs agents, inspection agencies, insurers, banks, and payment providers involved in international transactions
• Professional advisers such as legal, accounting, audit, compliance, and insurance advisers
• Government authorities or other parties where disclosure is required by law, court order, regulatory request, export-control obligation, sanctions screening, or to protect legal rights and safety
• Parties to a business transaction involving a merger, acquisition, restructuring, financing, asset transfer, or similar event, subject to appropriate confidentiality measures

We do not sell personal information for monetary consideration. If advertising or analytics technology is enabled and a disclosure is treated as a “sale” or “sharing” under an applicable law, we will provide the legally required choices and controls.

Your Rights and Choices Regarding Collected Information

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of personal information, subject to legal and operational exceptions
• Request restriction of, or object to, certain processing
• Receive certain information in a portable format
• Withdraw consent at any time where processing is based on consent
• Object to direct marketing or unsubscribe using the link in a marketing email
• Manage non-essential cookies through the website consent banner or Cookie Preferences control
• Lodge a complaint with a competent data protection authority

To submit a request, contact us using the details in Our Contact Information. Please describe your request and the business interaction involved. We may need to verify your identity and authority before acting on a request. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and direct verification with the individual.

Rights are not absolute. We may retain or continue processing information where permitted or required for contracts, security, legal obligations, recordkeeping, dispute resolution, or the rights of others. We will not discriminate against you for exercising an applicable privacy right.

Third-Party Services

Our website may link to or integrate third-party services, such as WhatsApp, social media platforms, video players, map services, downloadable document hosts, exhibition-registration pages, analytics tools, advertising services, or distributor websites. When you open, use, or interact with those services, the relevant third party may collect information under its own terms and privacy policy.

Tools that may be enabled on the website include Google Analytics 4, Google Tag Manager, Google Ads conversion tracking, Meta technologies, LinkedIn Insight Tag, embedded video services, and similar tools. The exact tools in use may change as the website develops. Where required, non-essential tools will be controlled by consent choices. Google Tag Manager itself is a tag-management system; the cookies and information collected depend on the tags configured through it.

We encourage you to review the privacy information of any third-party service before providing personal information or enabling optional tracking.

Children’s Privacy

Huaxia’s website and industrial equipment services are intended for business users and are not directed to children. We do not knowingly collect personal information from children under 16 through the website. If we learn that a child has provided personal information without appropriate authorization, we will take reasonable steps to delete it, subject to applicable law. A parent or guardian may contact us using the details below.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against accidental loss, unauthorized access, alteration, disclosure, or destruction. Measures may include encrypted website connections, access controls, account management, security monitoring, backups, staff confidentiality requirements, and service-provider controls.

No website, email system, messaging platform, file transfer, or storage method is completely secure. You should avoid sending confidential production files, passwords, or sensitive financial information through unsecured channels. When necessary, ask your Huaxia contact for an appropriate transfer method.

International Transfers of Personal Data

Huaxia is based in China and serves customers, distributors, suppliers, and partners internationally. Personal information submitted through the website or provided during a business relationship may therefore be accessed, stored, or processed in China and in other countries where our service providers, logistics partners, distributors, or technical partners operate.

Data protection laws may differ between countries. Where applicable law requires specific safeguards for an international transfer, we will use an appropriate transfer mechanism, contractual protection, consent, or another lawful basis. This may include standard contractual clauses or equivalent protections where they are legally available and relevant to the transfer.

Retention of Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, for a related business need, or to meet legal, accounting, tax, customs, export, warranty, safety, and dispute-resolution obligations. Retention depends on the type of record and relationship.

Our typical retention approach is:

• General inquiries and quotation records: up to three years after the last substantive business interaction, unless a longer period is needed for an active opportunity or legal reason
• Customer, contract, invoice, payment, export, customs, and shipping records: for the business relationship and generally up to ten years afterward, or for the period required by applicable law
• Machine configuration, warranty, installation, and technical-support records: for the useful service life of the equipment and a reasonable period afterward where needed to provide support or address claims
• Marketing contact records: until you opt out, the purpose ends, or the information is no longer reasonably current
• Website security and server logs: generally for a limited operational period, unless longer retention is required to investigate security events or comply with law
• Cookies: for the duration described in the relevant cookie or consent interface

When information is no longer required, we may delete it, anonymize it, or securely isolate it until deletion is practicable.

Changes and Updates to this Policy

We may update this Privacy Policy to reflect changes in our website, products, services, technology, business practices, or legal obligations. The “Last Updated” date at the beginning of the Policy shows when the latest version was issued.

Material changes may also be communicated through a website notice, consent banner, email, or another appropriate method where required. Your continued use of the website after an update is subject to the revised Policy, except where additional consent is required by law.

Our Contact Information

Questions, privacy requests, or complaints may be sent to:

Please use the subject line “Privacy Request” and state the country or region in which you reside, the nature of your request, and enough information for us to identify the relevant interaction. We will respond within the period required by applicable law.

Cookie Policy

Cookies are small text files or similar technologies stored on or accessed from your device. They help websites operate, remember choices, understand usage, improve performance, and, where enabled, measure advertising effectiveness.

Types of Cookies We May Use

• Strictly necessary cookies: support essential functions such as security, network management, form operation, consent records, and basic website functionality. These cannot generally be disabled through our consent tool
• Preference cookies: remember choices such as language, region, or interface preferences
• Analytics cookies: help us understand aggregated website traffic, page performance, navigation, downloads, and inquiry-source effectiveness
• Advertising and measurement cookies: may measure campaign conversions, limit repeated advertising, or support audience measurement where such tools are enabled

Managing Cookies

Where required, non-essential cookies are disabled until you make a choice through the consent banner. You can later change or withdraw that choice using the website’s Cookie Preferences control. You may also block or delete cookies through your browser, but doing so may affect certain website functions.

The current consent interface should identify the non-essential services enabled on the website, their purpose, provider, and duration. Because website tools can change, the consent interface is the most current operational record of cookies in use.

For additional information about third-party tools, see Third-Party Services.

California Privacy Notice

This section applies only to California residents and only to the extent the California Consumer Privacy Act, as amended, applies to Huaxia’s processing of their personal information. The terms used in this section have the meanings given under applicable California law.

Categories of Personal Information

Depending on your interaction with us, we may collect the following categories:

• Identifiers, such as name, business email, telephone number, WhatsApp number, IP address, and online identifiers
• Customer and commercial information, such as inquiries, quotations, machine interests, purchasing history, contract information, and support records
• Internet or electronic activity information, such as browsing activity, interactions with our website, referring source, and device information
• Approximate geolocation information, such as location inferred from an IP address
• Professional or employment-related information, such as company, role, and business responsibilities
• Audio, visual, or similar information, such as machine photographs, videos, voice messages, or exhibition communications you provide
• Inferences, such as likely product interests derived from the pages or inquiries associated with a business contact

The sources, business purposes, and categories of recipients are described in Information We Collect, How We Use the Information We Collect, and When We Disclose Information.

Sale, Sharing, and Sensitive Personal Information

We do not sell personal information for money. If our use of advertising technology constitutes “sharing” for cross-context behavioral advertising under California law, eligible users may opt out through the website’s Cookie Preferences or another method we make available. We do not use or disclose sensitive personal information for the purpose of inferring characteristics about individuals.

California Privacy Rights

Subject to legal conditions and exceptions, California residents may request:

• Access to categories and specific pieces of personal information
• Information about sources, purposes, and categories of third parties to whom information is disclosed
• Correction of inaccurate personal information
• Deletion of personal information
• Opt-out of sale or sharing where applicable
• Limitation of certain uses of sensitive personal information where applicable
• Non-discriminatory treatment for exercising privacy rights

Submit a request using the contact details in Our Contact Information. We may verify the request and may deny or limit it where an exception applies. We do not currently offer financial incentives in exchange for personal information.